OUR VIDEO MARKETING PROCESS

Our process involves two main stages; developing & implementing - both of which are vital to creating a successful video marketing campaign.

Developing

Arguably the most important part, development is the first stage to every project. Without this there will be no marketing strategy to implement and your videos will just be shouting into the wind.

1. Discovery

To craft a film that fits your needs and reflects your brand, we need to get to know each other. We take the time to understand your brand, your goals and your audience. This serves as the projects foundation and is an integral part of our process.

2. Story & Strategy Development

A video without a strategy will not get results. We will develop a strategy, figuring out what will work best for your business. We also need to know what story we will be telling and the emotional connection we want to create with your audience.

3. Pre-Production

We will then begin the planning for your videos. Writing scripts, pre-visualising them with story boards, finding filming locations and scheduling the production and post-production stages.

4. Production

This is where the magic happens. Using the pre-production plan, we begin to produce your videos. This involves capturing video, audio & photos on set, that can then be taken into our editing suite.

5. Post-Production

Post-production is where your videos start coming together. We cut together the picture and sound. Add motion graphics and VFX. Mix the music and sound effects. Then colour process it to look just right.

6. Delivery & Marketing

Your videos are ready to go! Well... almost. Using the strategy we developed at the start of the project, we will prepare your videos for multiple platforms, creating subtitles & optimising them for success. We can also manage your video content, scaling our involvement as you need.

Implementing

Once we have a strategy in place, we can begin implementing it, producing the films and publishing them on social media, your website or as part of a lead generator.

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