So you have a business, creating products and selling services. Using social media, email marketing & promoted posts, you have managed to grow a strong foundation of customers & fans. Now, you are thinking of ways to continue this growth, while providing more value to your clients.
This is where video marketing can help!
People love watching videos.
In 2019, video will account for 80% of all internet traffic. This medium serves as a way to emotionally connect with your target audience, sharing your story.
Video Helps You To Sell
We have all been there, looking for software to help us run our businesses accounts with more ease. Purchasing new equipment to help take the quality of our work to the next level. Wishing these companies would have a short video explaining their product or service.
90% of customers say that video played a key role in their buying decisions.
This is because the majority of people would much rather watch a 1-minute video, than read multiple paragraphs of text.
If they say pictures are worth 1,000 words, then 1-minute of video is worth 1.8 million words.
If a video is shot at 30FPS, that's 30 photos per second, or 30,000 words. Giving us 1.8 million words in 1 minute of video.
Furthermore, simply mentioning the word ‘video’ in the subject of an email will increase its open rate by 19%.
Your customers. Love. Video.
There are many different types of videos that you can use in your marketing strategy. Each with their own style, theme and place.
We will be sharing more videos with you very soon that will explain this process, and how you can develop a strong and effective strategy for your brand.
Once you have researched your strategy, you need to put together a plan. This is where a Project SCOPE comes in.
YouTube is the home of online video. Here are the best practices to help your videos stand out from the crowd on YouTube.
Instagram has been pushing further into the video market. Here's how you can optimise your videos for success on Instagram and IGTV.
In 2017, Facebook brought in over 8 Billion video views per day. This is how you can stand out from the crowd & optimise your videos for success on Facebook.
People buy from people! Telling stories with your video marketing is a great way to connect with your customers.
The video marketing funnel is the best way you can educate your customers about your products and services.
If you're wanting to start marketing your business with video, then you should ask yourself these 6 questions before you get started.
You've steadily grown a strong foundation of customers and fans through social media and your email newsletter, but now you are thinking of ways to continue this growth. Video Marketing is the tool for you!
An often overlooked, but vital part of video is the use of subtitles. Not only do subtitles make your video more accessible to those hard of hearing, it also boosts your Search Engine Optimisation (SEO) and increases user engagement.
Sharing links to videos on other platforms is no longer an effective method for sharing videos, with Facebook favoring videos that are uploaded directly to their platform. If you want your videos to stand out from the crowd, you need to follow these best practices.