An often overlooked, but vital part of video is the use of subtitles.
Not only do subtitles make your video more accessible to those hard of hearing, it also boosts your Search engine optimisation and increases user engagement.
Search Engine Optimisation
Using subtitles in your videos will increase the SEO for your video.
For example, with YouTube it provides the search engine with the ability to see everything talked about in your video, giving it more keywords to search against.
If you couple this with a strong keyword strategy - in your title, description and tags, this can be a powerful way to get your video ranking in the top spots of the YouTube and Google search.
This can make it more difficult to capture their attention, but don’t worry, subtitles can help.
Subtitles Increase User Engagement By 70%
Through adding subtitles directly onto your video, you can increase user engagement by 70%, allowing users to know what is being talked about in the video without the need for sound.
Furthermore, 30% of people say that they are more likely to unmute a video if there are subtitles.
85% Of Facebook Videos Are Watched Without Sound
In 2016, it was found that 85% of Facebook videos were watched without sound, so if you want your video marketing campaigns to result in more conversions, then using subtitles should be a vital part of your strategy.
When working with a video production company, you should always request that they include subtitles.
They should provide you with a version of your video that has subtitles burnt into it - for sites like Facebook & Instagram.
You should also receive a version without subtitles, while providing you with a subtitle file that you can upload to your videos on sites like YouTube.
You've steadily grown a strong foundation of customers and fans through social media and your email newsletter, but now you are thinking of ways to continue this growth. Video Marketing is the tool for you!
An often overlooked, but vital part of video is the use of subtitles. Not only do subtitles make your video more accessible to those hard of hearing, it also boosts your Search Engine Optimisation (SEO) and increases user engagement.
Sharing links to videos on other platforms is no longer an effective method for sharing videos, with Facebook favoring videos that are uploaded directly to their platform. If you want your videos to stand out from the crowd, you need to follow these best practices.
Today we were at Revitalize Redcar & Cleveland, giving a talk on the state of Video Marketing in 2018, and how you can use video marketing to increase sales.
Integrating your video marketing strategy with the video marketing funnel will enable your videos to reach their full potential, increasing user engagement, and conversions.
Subtitles are an important part of online & social media video, helping to both increase user engagement and search engine optimisation.
In four steps, you can develop and implement a video marketing plan that reflects your brand, shares your story and excites your customers.
Video marketing is becoming the most important way of marketing your business. By 2019, 80% of all internet traffic will be video. Think about that for a second.
Video marketing projects can be complex, but they can also have a great return on investment.
If you want your video to be a success, there are a few questions you need to ask yourself before getting started.