An often overlooked, but vital part of video is the use of subtitles.
Not only do subtitles make your video more accessible to those hard of hearing, it also boosts your Search engine optimisation and increases user engagement.
Search Engine Optimisation
Using subtitles in your videos will increase the SEO for your video.
For example, with YouTube it provides the search engine with the ability to see everything talked about in your video, giving it more keywords to search against.
If you couple this with a strong keyword strategy - in your title, description and tags, this can be a powerful way to get your video ranking in the top spots of the YouTube and Google search.
This can make it more difficult to capture their attention, but don’t worry, subtitles can help.
Subtitles Increase User Engagement By 70%
Through adding subtitles directly onto your video, you can increase user engagement by 70%, allowing users to know what is being talked about in the video without the need for sound.
Furthermore, 30% of people say that they are more likely to unmute a video if there are subtitles.
85% Of Facebook Videos Are Watched Without Sound
In 2016, it was found that 85% of Facebook videos were watched without sound, so if you want your video marketing campaigns to result in more conversions, then using subtitles should be a vital part of your strategy.
When working with a video production company, you should always request that they include subtitles.
They should provide you with a version of your video that has subtitles burnt into it - for sites like Facebook & Instagram.
You should also receive a version without subtitles, while providing you with a subtitle file that you can upload to your videos on sites like YouTube.