An often overlooked, but vital part of video is the use of subtitles.
Subtitles have various different effects on the performance of your video marketing strategy, with the most obvious being accessibility to those hard of hearing. Subtitles, however, do a lot more than this.
Search Engine Optimisation
Using subtitles on your videos will increase your Search Engine Optimisation or SEO. It gives search engines the ability to see everything talked about in the video, providing it with more keywords. Keywords are a great way of getting content seen.
If you couple this with a strong keyword strategy in your Title, Description & tags, your video will be optimised for search.
Since Facebook, Twitter & LinkedIn have introduced silent 'auto-playing' videos on their newsfeeds, subtitles act as a vital way of increasing user engagement.
From our research, 70% of people are more likely to watch a video if it has subtitles. This is due to users being able to get a grasp of what the video is about, before unmuting the video. Furthermore, 30% of people say that subtitles make it more likely for them to unmute a video.
In 2016, it was found that 85% of Facebook videos were watched without sound.
If you want your video marketing to get more conversions, then using subtitles is a vital part of the process, getting your video more views.
When creating videos for your marketing, request versions with subtitles from the production company you are hiring. They should provide you with videos optimised for different social networks.
For example, a video for Facebook with subtitles on, likewise for Twitter & Linkedin. A portrait video with subtitles for Instagram and a video without subtitles for YouTUbe, providing the subtitles as a separate file that can be uploaded.
If you require video production and marketing services, please get in touch to discuss your project.
You've steadily grown a strong foundation of customers and fans through social media and your email newsletter, but now you are thinking of ways to continue this growth. Video Marketing is the tool for you!
An often overlooked, but vital part of video is the use of subtitles. Not only do subtitles make your video more accessible to those hard of hearing, it also boosts your Search Engine Optimisation (SEO) and increases user engagement.
Sharing links to videos on other platforms is no longer an effective method for sharing videos, with Facebook favoring videos that are uploaded directly to their platform. If you want your videos to stand out from the crowd, you need to follow these best practices.
Today we were at Revitalize Redcar & Cleveland, giving a talk on the state of Video Marketing in 2018, and how you can use video marketing to increase sales.
Integrating your video marketing strategy with the video marketing funnel will enable your videos to reach their full potential, increasing user engagement, and conversions.
Subtitles are an important part of online & social media video, helping to both increase user engagement and search engine optimisation.
In four steps, you can develop and implement a video marketing plan that reflects your brand, shares your story and excites your customers.
Video marketing is becoming the most important way of marketing your business. By 2019, 80% of all internet traffic will be video. Think about that for a second.
Video marketing projects can be complex, but they can also have a great return on investment.
If you want your video to be a success, there are a few questions you need to ask yourself before getting started.