Optimising Videos For Success On YouTube

YouTube is the home of online video. With over 1 Billion users, YouTube is an important platform for reaching your audience.

Whether you’re posting interviews, tutorials, behind the scenes vlogs, explainer videos or other types of videos, YouTube can be the central home for your video content.

Here are the best practices for YouTube that will help you to stand out from the crowd.

TITLE

The title needs to summarise your post in less than 65 characters. Make it short, sweet and to the point.

THUMBNAILS

Thumbnails are the first thing users see from your videos. It needs to be eye-catching, while also explaining what the video is about. Bold imagery works best here.

Make sure you upload a custom thumbnail and do not use the auto-generated ones.

DESCRIPTION

Make sure to write at least 2 sentences describing your video & include links to your website & social media , as well as a Call To Action etc.

YouTube also allows you to add hashtags to your videos. You should add three hashtags to the bottom of your description. Doing this will also add them above your title, giving your video more ways to be found.

SUBTITLES

Subtitles help increase watch time with those who are hard of hearing or speak a different language. They can also increase the SEO (Search Engine Optimisation) of your video, by telling YouTube everything that is said in the video.

END SCREENS

Some projects may need end screens. This is a great when you have multiple videos on your channel. End cards allow viewers to easily watch more of your videos.

If you have a series of videos released, you can link to previous and next episodes, easily guiding viewers through your content. You can also make it easier for people to subscribe after your video.

CARDS

Cards are a great way to link viewers to content relevant to what you are talking about. You can add up to five links that pop up in the top right hand corner of the video.

TAGS

Tags are another way to increase the videos SEO. Make sure your tags cover the contents of the video, and group them into threes. It needs to be something your potential customers will search for.

• For Example: “Video Production Services” “Video Marketing Leeds” “Videography Services Middlesbrough”.

WATERMARK

YouTube allows you to upload a watermark that can be displayed in the bottom right hand corner of all of your videos. When the viewer clicks on this it gives them the option to subscribe.

The graphic you upload to your watermark should prompt the viewer to subscribe.

CHANNEL BRANDING

Your channel art, avatar and thumbnails should all be consistently branded. This will help users to instantly recognise your name, your brand and your content.

PLAYLISTS

Playlists are another great way to help your viewers continue watching your content.

All of your videos should be added to a playlist filled with relevant content. You will also want to display these on your channel page.

Sharing links to the video in your playlist, as opposed to the video itself, will automatically continue the playlist when each video ends, boosting the chances of your viewers watching more content.

 

 

If you follow these strategies, you will be setting your videos up for success on YouTube.