Video Marketing in 60 Seconds

Subtitles Are Vital To Video Performance On Social Media

With most social networks auto-playing videos on mute, subtitles are the best way to capture your viewers attention.

Izak Jackson

· 1 min read


On most social networking sites, videos will auto-play without any sound when a user scrolls through their feed.

In order to capture their attention, you need to quickly tell them what that video is about, and the best way to do this is with subtitles.

Subtitles enable them to see what you are talking about in the video and gauge whether this is something that will interest them.

Videos with subtitles are on average watched about 91% of the way through, compared to just 66% for videos without subtitles.

Many people are in an environment where they can’t un-mute the video - such as in the office - so subtitles will help them to keep watching.

Not only this, subtitles make your video more accessible to those who are deaf or hard of hearing. That's a huge audience you won’t reach without subtitles.

Subtitles also provide sites like YouTube with a full transcript of what is talked about in the video, giving it more keywords to rank your video against, therefore boosting its search engine optimisation.

Here are some other subtitle statistics. Videos with subtitles on average get:

  • 15% more shares
  • 17% more reactions
  • 26% more call to action click-throughs

As you can see, something as simple as subtitles can really boost your videos performance.

If you are not using subtitles, you are missing a simple trick that will dramatically improve your videos reach and engagement.

Just having subtitles isn't the be all and end all of video marketing. These three types of video will get you the best results.

Join in on the discussion

Share your tips, ask for help and weigh in on the conversation.

Join the video academy

Get access to our members-only courses, guides and offers, as well as video marketing insights, tips and strategies every week.

Learn More

Great! Check your inbox and click the link to activate your account (double check your spam folder).

Error! Please enter a valid email address.

We care about the protection of your data. Read our Privacy Policy.

© 2018 - 2020 Volta Media House Ltd. All rights reserved. Company number: 11283089

Version: v2.0.0 - Made with in Leeds, Yorkshire.

Great!

You are now subscribed to the Video Academy.

Great!

Next, complete checkout for full access to the Video Academy.

Welcome back!

You've successfully signed in to the Video Academy.

Success!

Your account is fully activated, you now have access to all content on the Video Academy.

Success!

Your billing info is updated.

Error!

Billing info update failed.