Case study films are a creative alternative to traditional corporate testimonial videos. They bring life to your work, showcase your brand ethos, and add that human element to your business.
Case studies are an essential part of any video marketing strategy, and I’m going to explain why your business needs to use case study films.
Helps to Tell a Story
Video is one of the best media for storytelling, especially when it comes to case studies.
A customer comes to you for one reason, they have a problem and believe you can help them solve it.
Video case studies enable you to tell a story your potential customers can relate to, highlighting the problems past customers faced, the solution you provided and the results the customer saw from working with you.
Identifying your customer's pain points and clearly showing how your services or products made a difference helps your target audience better relate to your business.
Case study films are also more engaging than simple video testimonials.
Video testimonials tend to be a shot of one person speaking to a camera. In contrast, video case studies use a combination of A-Roll and B-Roll shots, as well as storytelling to create a more engaging video. This not only is more visually pleasing, but it also helps to add context.
Builds Trust with Your Audience
When working with a new brand or business, it can be challenging for consumers to know whether they can trust them.
Video case studies enable your audience to see real-life customers talking about your products or services, the physical product itself and also your team - all of which gives your brand more credibility.
The more credible you are, the more confident a potential customer is to work with you, trusting you to deliver what you say you can.
Showcases Your Expertise
When working with a business, you expect them to have a level of expertise in their chosen field.
But how do you know who’s an expert and who’s all talk?
Video case studies can help demonstrate your skills, knowledge, and expertise within your industry.
It does this through the positive testimonials of your clients and physically showing your products or the outcome of your services.
Higher Conversion Rate
As I’ve already mentioned, video is far more engaging than written copy. Most people would prefer to watch a 3-minute-long video than read large bodies of text.
The greater the customers understanding, the more likely they are to buy from you.
With written testimonials or wordy case studies on your website less likely to be read, you’re potentially missing out on sales.
Within any video you create, you also have the opportunity to include a solid call to action that encourages viewers to take the next step. This could be directing viewers to specific areas on your website or asking them to get in touch with you directly.