Published:
Reading Time:
1 min read


If you're a business owner who wants to increase brand awareness, demonstrate your knowledge and build trust with your customers, video is the best tool at your disposal, but where do you start?

Creating videos for your business can be a daunting process, but it doesn't have to be.

Everyone is now carrying a video powerhouse in their pockets. Not only can you record your videos using your phone, but you can also edit them, publish them and promote them.

Smartphones have made video marketing accessible to everyone.

Simply take your phone out, open the camera app and hit record. To prove this, I made the video above using only my phone.

As you create more videos, you'll start to learn what works and what doesn't. You'll get faster at making them, learn new techniques and may even invest in some equipment to take your videos to the next level.

Two pieces of equipment that should be at the top of everyone's list is a tripod and lighting.

The tripod will hold your camera still, giving you the freedom to move around in frame, and the lighting will make sure your face doesn't plunge into eternal darkness.


Our Recommendations

Tripod: https://amzn.to/2KXN779

Tripod Phone Adaptor: https://amzn.to/33Milqv

Lighting: https://amzn.to/2KXTQxT


At the core of every video, make sure to be your authentic self, and more importantly, provide value. If your video doesn't give your customers any value, there's not much point in posting it.


Have you posted any DIY videos on your social media? Let me know in the comments below.

Share with your network

Izak Jackson

https://izakjackson.com

Specialising in documentary filmmaking, I have a passion for sharing real world stories.

Download Our Free Guide

Getting Started In Video Marketing

6 Questions You Should Ask Yourself Before Getting Started




HELPING BRANDS SHARE THEIR AUTHENTIC VOICE

We help businesses break through the noise by developing and implementing video marketing strategies that build trust with customers & helps them grow.

Recent Posts

Check out some of our latest video marketing tips, stats & stories.
4 Tips For Successful Social Media Videos
Published: 12 days ago

4 Tips For Successful Social Media Videos

These four tips will set your social media videos up for success, helping to organically increase engagement....
Read More >

Boost Website Engagement With This Simple Trick
Published: 19 days ago

Boost Website Engagement With This Simple Trick

Instantly boost website engagement and lead generation by using targeted videos that connect with your customers....
Read More >

The Easiest Way To Get Started With Video Marketing
Published: a month ago

The Easiest Way To Get Started With Video Marketing

If you're a business owner who wants to increase brand awareness, video is the best tool at your disposal, but where do you start?...
Read More >

How To Reach Your Customers With Video Marketing
Published: a month ago

How To Reach Your Customers With Video Marketing

When publishing videos as part of a marketing strategy, you need to think about where your customers live online to create more targeted content....
Read More >

Comments

Join in on the discussion.

Subscribe to our Newsletter

Join our weekly video marketing newsletter, Volta Volumes, and get a new edition in your inbox every week!