Published:
Reading Time:
1 min read


If you're a business owner who wants to increase brand awareness, demonstrate your knowledge and build trust with your customers, video is the best tool at your disposal, but where do you start?

Creating videos for your business can be a daunting process, but it doesn't have to be.

Everyone is now carrying a video powerhouse in their pockets. Not only can you record your videos using your phone, but you can also edit them, publish them and promote them.

Smartphones have made video marketing accessible to everyone.

Simply take your phone out, open the camera app and hit record. To prove this, I made the video above using only my phone.

As you create more videos, you'll start to learn what works and what doesn't. You'll get faster at making them, learn new techniques and may even invest in some equipment to take your videos to the next level.

Two pieces of equipment that should be at the top of everyone's list is a tripod and lighting.

The tripod will hold your camera still, giving you the freedom to move around in frame, and the lighting will make sure your face doesn't plunge into eternal darkness.


Our Recommendations

Tripod: https://amzn.to/2KXN779

Tripod Phone Adaptor: https://amzn.to/33Milqv

Lighting: https://amzn.to/2KXTQxT


At the core of every video, make sure to be your authentic self, and more importantly, provide value. If your video doesn't give your customers any value, there's not much point in posting it.


Have you posted any DIY videos on your social media? Let me know in the comments below.

Share with your network

Izak Jackson

https://izakjackson.com

Specialising in documentary filmmaking, I have a passion for sharing real world stories.

Download Our Free Guide

Getting Started In Video Marketing

6 Questions You Should Ask Yourself Before Getting Started




HELPING BRANDS SHARE THEIR AUTHENTIC VOICE

We help businesses break through the noise by developing and implementing video marketing strategies that build trust with customers & helps them grow.

Recent Posts

Check out some of our latest video marketing tips, stats & stories.
Don't Use Your Phones Camera App... Use This One Instead
Published: 2 days ago

Don't Use Your Phones Camera App... Use This One Instead

Your phones default camera app is not that great. There are a load of alternative apps, but we recommend Moment, an easy to use app that gives you more control over you video....
Read More >

Instantly Improve The Quality Of Your Marketing Videos
Published: 9 days ago

Instantly Improve The Quality Of Your Marketing Videos

Your marketing videos suck… Here’s how to fix them....
Read More >

5 Things Every Video Needs To Get Results
Published: 2 months ago

5 Things Every Video Needs To Get Results

If you want your marketing videos to be a success, then you need to think about the strategy that goes behind the content you are producing....
Read More >

3 Tips For Leveraging Video Content Marketing
Published: 2 months ago

3 Tips For Leveraging Video Content Marketing

Video content marketing is the single most important thing you can be doing to share your brand message....
Read More >

Comments

Join in on the discussion.

Subscribe to our Newsletter

Join our weekly video marketing newsletter, Volta Volumes, and get a new edition in your inbox every week!