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When publishing videos as part of a marketing strategy it is tempting to do one of two things;

  1. Either publish your video on one platform, such as YouTube, then sharing a link to other social networks.
  2. Or posting your video on every social network there is.

Most platforms prefer videos to be posted directly onto them, and as a result, these videos will perform better, but posting to every platform is not a viable option, taking up a lot of time and resources.

Where Should I Post Videos?

The best thing you can do is to find out where your customers live online. Where is it that your target audience spends most of their social networking time?

Once you figure this out, you can then post directly onto these social networking sites, making the most of your time.

You also need to think about the types of videos you are going to produce.

Producing more directed content will give you the best results.

So if you are a B2B company, targeting 30 to 50 year old business owners, sites like YouTube, LinkedIn and Facebook would probably perform better than Instagram & Twitter.

Likewise, if you're a B2C business, posting on LinkedIn may not be the right platform for you.

No matter where you are posting, you should be using subtitles to boost video performance.

As with all marketing, know who your target audience is and how to reach them.

Where do you post your marketing videos? Let me know in the comments below.

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Izak Jackson

Specialising in documentary filmmaking, I have a passion for sharing real world stories.

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