One of the most important things you can do to make a sale is to build trust with your customers, and a great way to do this is to provide examples or testimonials from previous customers.
If you can demonstrate your track record with recommendations, then that can help to reduce the perceived risk your potential customers have.
Most businesses share testimonials from their customers. Typically these are a short quote that goes on their website. While it is great seeing these testimonials, they do not put a face to the name, and lack credibility.
Some business use video testimonials, where their client is sat down in front of their phone or webcam, giving a recommendation. The downside to these is they are typically boring, and lack substance that will help you to make a sale. These do not add much value to your sales process.
Case Study Videos
Very few business are using case study videos. These are the best way to build trust with new customers. A case study film - typically 1-2 minutes in length - looks at three main areas: The problem your customers faced, the solution you provided to your customer, and the results your customer is now seeing as a result of your product/service.
Using a documentary style for these films adds authenticity, providing a look into your customers business and the work you have done. This engages your potential customers, and helps them to relate.
How do you share your customer testimonials?
Share with your network
Download Our Free Guide
Getting Started In Video Marketing
6 Questions You Should Ask Yourself Before Getting Started
HELPING BRANDS SHARE THEIR AUTHENTIC VOICE
We help businesses break through the noise by developing and implementing video marketing strategies that build trust with customers & helps them grow.
Check out some of our latest video marketing tips, stats & stories.
Published: an hour ago
The Easiest Way To Get Started With Video Marketing
If you're a business owner who wants to increase brand awareness, video is the best tool at your disposal, but where do you start?...
Read More >
Published: 21 days ago
Instantly Build Trust With Your Customers Using Case Study Videos
Building trust is the most important part of the sales process. A great way to do this is to use case study videos....
Read More >
Published: a month ago
Subtitles Are Vital To Video Performance On Social Media
With most social networks auto-playing videos on mute, subtitles are the best way to capture your viewers attention....
Read More >