Reading Time:
1 min read

One of the most important things you can do to make a sale is to build trust with your customers, and a great way to do this is to provide examples or testimonials from previous customers.

If you can demonstrate your track record with recommendations, then that can help to reduce the perceived risk your potential customers have.

Customer Testimonials

Most businesses share testimonials from their customers. Typically these are a short quote that goes on their website. While it is great seeing these testimonials, they do not put a face to the name, and lack credibility.

Video Testimonials

Some business use video testimonials, where their client is sat down in front of their phone or webcam, giving a recommendation. The downside to these is they are typically boring, and lack substance that will help you to make a sale. These do not add much value to your sales process.

Case Study Videos

Very few business are using case study videos. These are the best way to build trust with new customers. A case study film - typically 1-2 minutes in length - looks at three main areas: The problem your customers faced, the solution you provided to your customer, and the results your customer is now seeing as a result of your product/service.

Using a documentary style for these films adds authenticity, providing a look into your customers business and the work you have done. This engages your potential customers, and helps them to relate.

How do you share your customer testimonials?

Share with your network

Izak Jackson

Specialising in documentary filmmaking, I have a passion for sharing real world stories.

Download Our Free Guide

Getting Started In Video Marketing

6 Questions You Should Ask Yourself Before Getting Started


We help businesses break through the noise by developing and implementing video marketing strategies that build trust with customers & helps them grow.

Recent Posts

Check out some of our latest video marketing tips, stats & stories.
Having A Positive Social Impact
Published: 3 hours ago

Having A Positive Social Impact

I have always held the philosophy that every company should be in the business of giving back....
Read More >

Easily increase the organic reach of videos
Published: a day ago

Easily increase the organic reach of videos

Increasing your videos organic reach is one of the most important parts of a content marketing strategy, because you want to reach as many of your target customers as possible....
Read More >

How Much Free Advice Should You Give Away?
Published: 8 days ago

How Much Free Advice Should You Give Away?

A question I am often asked is how much free advice should I give away before I start charging for it? The answer to that is actually pretty simple; the more you share with your customers and leads, the better....
Read More >

4 Tips For Successful Social Media Videos
Published: a month ago

4 Tips For Successful Social Media Videos

These four tips will set your social media videos up for success, helping to organically increase engagement....
Read More >


Join in on the discussion.

Subscribe to our Newsletter

Join our weekly video marketing newsletter, Volta Volumes, and get a new edition in your inbox every week!