Published:
Reading Time:
1 min read


A question I am often asked is how much free advice should I give away before I start charging for it?

The answer to that is actually pretty simple; the more you share with your customers and leads, the better.

This is because it never hurts to be seen as a generous brand.

Sure, some of the people watching your videos will go away and do it themselves. Others may watch the video, give it a try and realise they need professional help. The rest of the viewers will instantly see how much time this will take, and go straight to seeking out professional help.

If you have been giving away free advice, building up a rapport and a relationship with your viewers, they are going to trust you. You will become their first port of call for anything to do with your industry.

If the content you are producing and the advice you are sharing provides answers to your customer's questions. If it helps them to solve their problem and shows them the path that leads to their success. You will develop brand loyalty.

Whether they buy from you right now, in three months or three years from now, because you took the time to help them, you will be at the forefront of their minds.

So, what is preventing you from getting started in video marketing? Let us know in the comments below and we’ll create a video to help.

Share with your network

Izak Jackson

https://izakjackson.com

Specialising in documentary filmmaking, I have a passion for sharing real world stories.

Download Our Free Guide

Getting Started In Video Marketing

6 Questions You Should Ask Yourself Before Getting Started




HELPING BRANDS SHARE THEIR AUTHENTIC VOICE

We help businesses break through the noise by developing and implementing video marketing strategies that build trust with customers & helps them grow.

Recent Posts

Check out some of our latest video marketing tips, stats & stories.
3 Tips For Leveraging Video Content Marketing
Published: 6 days ago

3 Tips For Leveraging Video Content Marketing

Video content marketing is the single most important thing you can be doing to share your brand message....
Read More >

Having A Positive Environmental Impact
Published: a month ago

Having A Positive Environmental Impact

I have always held the philosophy that every company should be in the business of giving back....
Read More >

Easily increase the organic reach of videos
Published: a month ago

Easily increase the organic reach of videos

Increasing your videos organic reach is one of the most important parts of a content marketing strategy, because you want to reach as many of your target customers as possible....
Read More >

How Much Free Advice Should You Give Away?
Published: a month ago

How Much Free Advice Should You Give Away?

A question I am often asked is how much free advice should I give away before I start charging for it? The answer to that is actually pretty simple; the more you share with your customers and leads, the better....
Read More >

Comments

Join in on the discussion.

Subscribe to our Newsletter

Join our weekly video marketing newsletter, Volta Volumes, and get a new edition in your inbox every week!