You know how to win new customers but how do you keep them coming back for more? It's something a lot of businesses struggle with which is why I’ve put together a guide, showing you the best types of videos you can use in your sales funnel to keep your customers coming back time and time again.
There are four key stages of the sales funnel:
Within each stage, you should be creating quality video content that helps to push your target audience down the sales funnel. Not only will videos help you turn leads into paying customer, but they will also keep your customers coming back for more.
In the awareness stage, it’s important to reach your target audience and encourage them to engage with your content.
People will start paying attention to your brand and coming back to watch more content if you provide them with value.
Educational videos are some of the most ‘valuable’ types of videos you could be creating.
Not only will you be helping to answer certain questions or solve problems your audience is facing, you will be able to showcase your knowledge and expertise.
Positioning yourself as an authority in the industry will help you win more customers as people will think of you when they’re in the market to buy.
They are also more likely to come back and work with you time and time again.
Case Studies are another type of video than will encourage your customers to come back for more.
When creating a case study, there is three key things you need to touch on, these include:
- The customer's pain point or specific problem
- How you helped them solve that problem
- The results the customer saw from working with you
Being able to tell a story about specific problems and how you helped your customers, will help others or even existing client to relate.
If they have the same problem that they need help with, they know from watching your case study that you’re the one to help them solve it.
Behind the Scenes
In today’s world, people want to work with businesses who’s brand ethos and ethics align with their own.
Creating behind the scenes video content, allows your target audience to see a glimpse into the inner working of the business, the team dynamic and the day to day running of the business too.
The more open and transparent you are with your target audience and existing customers, the more likely they are to work with and keep coming back.
The decision stage of the sales funnel is usually when pricing comes into play.
You create a proposal, send it to the lead and keep your fingers crossed that they give you the green light.
The problem is, a lot of people receive proposals and can be confused by the contents of the proposal. This can result in them looking elsewhere.
Something I do myself is create a video that goes with the written proposal.
In the video I explain walk the lead through the proposal, what they can expect and I encourage them to get in touch if they are unsure or have questions.
Not only do you minimise the risk of the lead not understanding your proposal, but you’re also adding that personal touch too.
Personalised Video Message
A big step of the sales funnel that many people neglect is the retention stage.
This is usually due to businesses focussing solely on bringing in new customers rather than nurturing existing relationships with their clients or professional connections.
Creating personalised video messages is a great way of reaching out to individuals.
Videos are far more likely to be watched than emails or messages on LinkedIn, which are easily deleted or ignored.
Again, this type of video adds that personal element which makes the individual feel special and appreciated, something we all want to experience as a customer.