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If you want your marketing videos to be a success, then you need to think about the strategy that goes behind the content you are producing.

Today, I want to share the 5 things that every video needs in order to get the results you desire.

1. An eye-catching thumbnail and title

Having a title that draws people in and a thumbnail that backs it up is super important for driving click throughs.

2. Intriguing copy

The copy that accompanies your video can provide additional value, serving as a way to tease viewers in to the video.

3. A 10-15 second hook

The first 10 seconds of your video are arguably the most important. Here you need to quickly capture the attention of your viewer in order to keep them watching all the way through.

4. Ask your viewers questions

During your video you should ask your viewers questions to prompt engagement in the comments, foster your community and boost your videos ranking.

5. A strong call to action

Every video needs a strong call to action. This could be getting them to read your blog post, signup to your newsletter, or join your free video course. Make sure the call to action is giving them additional value.

Bonus

I guess a bonus 6 point would be something that popped up in most of those points, and that is value. Give your customers free value throughout your marketing, as this helps them to grow and builds trust.

What value are you providing your customers on your social media channels and videos?

Share with your network

Izak Jackson

https://izakjackson.com

Specialising in documentary filmmaking, I have a passion for sharing real world stories.

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