Published:
Reading Time:
1 min read


There is no perfect formula for creating successful social media videos, but these four tips will help you on your way.

Be Yourself

Tip number one is to be yourself. I cannot stress hard enough how important it is to be authentic when in front of a camera. If you are putting on a persona, chances are your customers & potential customers will see through it. It may take a few attempts to get used to being in front of a camera, but that is all a part of the journey.

Start With A Teaser

Tip number two is to always start off with a teaser before you use your logo animation or even introduce yourself. The first 10 seconds of a video are the most important. If you don't capture the viewers attention from the start, your engagement will suffer.

Always Use Subtitles

This leads us on to tip number three and that is to burn subtitles directly into the video. Most social networks auto play videos on mute when you scroll through your feed. Having subtitles will allow your customers to know what the video is about, and if you capture their attention, they will watch it through.

Keep Copy Short & To The Point

Finally, my fourth tip is to keep any copy that accompanies the video short and to the point. A couple sentences is all you need to peak interest and provide some additional value. Just remember to include a strong call to action. For example in this video I'm using "Download Our Free Guide On getting Started In Video Marketing". That tells them what to do, and provides a link to make it effortless.


Do you have any tips you'd like to share that helped you to get comfortable in front of a camera? Share your answers in the comments below.

Share with your network

Izak Jackson

https://izakjackson.com

Specialising in documentary filmmaking, I have a passion for sharing real world stories.

Download Our Free Guide

Getting Started In Video Marketing

6 Questions You Should Ask Yourself Before Getting Started




HELPING BRANDS SHARE THEIR AUTHENTIC VOICE

We help businesses break through the noise by developing and implementing video marketing strategies that build trust with customers & helps them grow.

Recent Posts

Check out some of our latest video marketing tips, stats & stories.
5 Things Every Video Needs To Get Results
Published: 15 days ago

5 Things Every Video Needs To Get Results

If you want your marketing videos to be a success, then you need to think about the strategy that goes behind the content you are producing....
Read More >

3 Tips For Leveraging Video Content Marketing
Published: a month ago

3 Tips For Leveraging Video Content Marketing

Video content marketing is the single most important thing you can be doing to share your brand message....
Read More >

Having A Positive Environmental Impact
Published: 2 months ago

Having A Positive Environmental Impact

I have always held the philosophy that every company should be in the business of giving back....
Read More >

Easily increase the organic reach of videos
Published: 2 months ago

Easily increase the organic reach of videos

Increasing your videos organic reach is one of the most important parts of a content marketing strategy, because you want to reach as many of your target customers as possible....
Read More >

Comments

Join in on the discussion.

Subscribe to our Newsletter

Join our weekly video marketing newsletter, Volta Volumes, and get a new edition in your inbox every week!