Project: MIMA - The Middlesbrough Collection [Short Form Documentaries]
The Middlesbrough Institute Of Modern Art is an art gallery in Middlesbrough, Teesside.
MIMA came to us looking for a way to increase the awareness around the launch of their new gallery exhibitions, The Middlesbrough Collection.
We developed a strategy to produce a 2-part documentary series, that acted as a teaser for what was in store with the collection, sharing information on its history, it’s artists, and how it links into the local community.
Alongside the documentaries, we produced a marketing strategy that used highlights from the films to advertise the exhibition on social media, using Instagram and Facebook ads.