MIMA - The Middlesbrough Collection

Project: MIMA - The Middlesbrough Collection [Short Form Documentaries]

The Middlesbrough Institute Of Modern Art is an art gallery in Middlesbrough, Teesside.

Project Scope

MIMA came to us looking for a way to increase the awareness around the launch of their new gallery exhibitions, The Middlesbrough Collection.

We developed a strategy to produce a 2-part documentary series, that acted as a teaser for what was in store with the collection, sharing information on its history, it’s artists, and how it links into the local community.

Alongside the documentaries, we produced a marketing strategy that used highlights from the films to advertise the exhibition on social media, using Instagram and Facebook ads.

“Volta Media demonstrated a very professional approach in understanding the requirements within our brief and delivered excellent film footage for our organisation. Their creative input and direction were of the highest calibre and we are very pleased with the results.”
— Sally Pearson, Communications Manager | MIMA